Antitrust Lawyer Blog Commentary on Current Developments

Articles Tagged with Molson

In one of the most famous scenes in the Star Wars franchise, Obi-Wan Kenobi used a Jedi mind trick to tell a Stormtrooper that “these aren’t the droids you are looking for” and that they can “move along.” The Stormtrooper ignored what was right in front of him and complied. Tomorrow, the CEO of the largest beer company in the world will be trying a Jedi mind trick of his own.

On Tuesday, the heads of Anheuser-Busch InBev (“ABI”) and Molson Coors testify before the Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights in a hearing aptly titled “Ensuring Competition Remains on Tap: The AB InBev/SABMiller merger and the State of Competition in the Beer Industry.”  Like Obi Wan they will try to create an illusion and tell the senators that there is no reason to worry about the merger of the two largest beer companies in the world, which will account for over 1/3rd of all global beer production.

This is an illusion the senators should treat with extreme skepticism.